Have you noticed that for the past months (or maybe years) the word “killer” as been often used specially for electronic goods?
I can remember seeing an iPhone Killer and an ASUS EEE PC as examples.
So the iPhone is not a Prada Phone killer since the Prada Phone never dominated the market, but did the iPhone dominate it to receive so many killers waiting in line? Seeing a graph of PDA users in the US, the Blackberry is still number one, why didn’t I hear that the iPhone is a Blackberry Killer? The iPhone just passed the Windows Mobile in terms of numbers so this makes sense that the Windows Mobile is now aiming at the iPhone (which is number 2) in making their new products.
So the iPhone integrated new features like Push E-Mail to make it corporate friendly, they made it work like a Blackberry, but do we hear Blackberry people saying that the iPhone us trying to clone their device just as some people insists that Windows Mobile, Samsung and the others are cloning the iPhone? In finger friendliness, the Prada Phone came out first then the HTC Touch before the iPhone but we still here these people saying that WM, and LG are trying to copy iPhone.
The ASUS EEE is also one of those gadgets who received a lot of killers. After being in the market for less than a year, they have gained the attention everyone wanted to have.
Lets face it, while everyone were proud to announce that they have more core’s than the others, they have more hard disk and faster optical drives, the EEE pulled the carpets under them by making a device that has less storage space than an iPod Video. It turns out that there’s a market for people who just needs a basic laptop for their basic tasks, no video cards, no optical drives and even no Hard Disk! Imagine 4gigs of space on your machine, and people didn’t care, our market knows what they need and ASUS brought it to them.
Now we have other manufacturers trying to beat each other not only in pricing but features as well. All of us consumers have so much to gain as prices of what used to be luxuries goes down. Trying to make “killers” for market leaders and since this maybe the norm for the next couple of years, we will be enjoying a wide range of products for all types of income groups.
So I guess we can say that the term “killer” is used when a new product is launched aimed to get a market share from the leader.
Having “killers” is not so bad after all; however, I still think a better word could have been used. Did we hear the Toyota Yaris is a Honda Fit killer or Yokohama coming out with a Good Year killer? How about McDonalds trying to kill the Burger King or Kenny Rogers trying to kill Colonel Sanders? I think I made my point.
I guess this comes with being a leader in your market will get free advertisement when a competitor releases a new product.